Animated Gif Video Images
Bring Alive your Email Message
Incorporate a Video Image to Lift Your Results.
Animated Gif Videos provide a simple and cost effective way to incorporate video into your
email message. As your online video is converted into an image, it is treated like a typical
image when being loaded and rendered by ISPs and most email clients. Even with the
drawbacks mentioned below, it's an attractive alternative to what currently exists in
the marketplace and a great way to test out the power of email videos.
The Process...its pretty simple
- We'll take your video and convert it to the optimal video image
- We'll add some graphics into the video image if you like
- We'll elegantly incorporate it into your HTML Email Message
- We'll test it out and there you go...ready to deploy.
Benefits
- Higher click-thru rates (2x to 3x should be expected)
- It is treated like a normal image...not a video (this makes ISPs happy)
- Impressive value proposition...that should be easily justified
- Image is hosted, so delivered email message size remains manageable
- If you are already in possession of your video assets, the entire process is one to two weeks from inception to deployment
Drawbacks
- No Sound (but auto play videos with sound could be annoying anyway)
- Video is limited to about 12 seconds, to avoid delays in rendering
- Like anything online, a slow connection will lessen the user experience
- Will not work in Outlook 2007...only the first frame of the image will be rendered
Things to Think About
- Do you want your video image to play once, twice, or loop?
- Do you want to add a "play button"
- Preferred size and length
- Whether to include textual graphics within video image (may be more powerful than sound)
Pricing Structure
- One time setup fee that covers conversion, optimization, testing, and anything else you can think of pre-deployment
- "Pay if it Plays"...CPM charge just for "Opens" (or when video image is rendered)
- Paid Tests / Trials are available
Don't Forget
- Your short video should be of interest to the recipient..not the time to repeat a commercial
- It should contribute to your campaign objectives
- It should “fit” within your email message content
- Videos in Emails are not there to drive an action...many times to just catch the recipients attention or solely to drive them to check out the high quality video online.