Purecast provides users with the tools to efficiently and effortlessly set up and create user specified “jobs” Its powerful automated list maintenance and file based suppression functionality easily allows users to maintain compliant and well hygiened lists, while broadcast lists may contain up to five user defined fields in addition to the many standard list type fields. Additional job creations and list management components include:

• List management: automated list creation, updates, export, and query list update
• Ability to pre-schedule job(s)
• Pre-launch message verification: creative and content review modules
• Personalize messages based upon any field (including custom) of user’s database
• Multi part mime messaging: Html / Text / AOL formats
• Attachments
• Segment messages by filtering demographic data.
• List Slicing: to allow for campaign tests
• Job billing code tracking
• Rule Sets: automatic reaction to recipient actions
• Advanced mail-merge substitution