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Tracking / reporting

Purecast job reports include real time summary, detail, and customized reports.

  • Detail reports and raw tracking data (bounces, clicks, opens, etc.) are available as downloadable csv or xml files for easy use by your referred analysis tools
  • Domain level reporting - provides all campaign data distributed by receiving domain (i.e., Yahoo, AOL, MSN, etc).
  • Statistical & graphical click-thru and open tracking – reported by total, individual, and distinct clicks/opens
  • Reports are displayed over the web or distributed via e-mail
  • Bounce reports by type - permanent and various temporary
  • PureTest - powerful multi-variant testing, allows for sending of up to 8 varying segments from one campaign

  • Automated file event logs - centralized report that tracks all campaign data
  • Processing and reporting subscribers and unsubcribers
  • Test reporting - allows for instant side-by-side evaluation of similar jobs to facilitate
    the analysis of different creative and message (subject, from, etc.) strategies.
  • Message post-processing - allows for click thru tracking (regular, masked, unsubscribe) and can automatically generate required codes for open tracking and appending a configurable required unsubscribe link.