Purelink solution is an interface that gives users the ability to leverage their in-house data repositories to automatically send relevant messages to customers and prospects.

You set up your message, and filter or segment accordingly … automatically build, send, and track your message.

Purelink is designed to meet the sophisticated needs of the savvy direct marketer with complex and/or large-scale mailing requirements. Typically requiring just a limited interaction with your technical representative to set up, a user with working knowledge of their internal database system can begin crafting and launching messages in a timely fashion. Thereafter, users can automate the integration of customer and prospect marketing data from active in-house data stores, 3rd party sources and content repositories to support highly personalized, massive-variable messaging.