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Introducing ABR

Audience Behavior Reporting

Sophisticated Queries to Determine Your True Engagers


With over 17 years in the Email Industry, Puresend strives to enhance its Purecast email sending solution with key services, to maximize delivery and results


Since 2001, our feature set and product roadmap have always been driven by our passionate and experienced customer base of email marketers.  If our solution lacks a feature or function you need…we’ll get it built for you.


…the holy grail for Email Senders
Puresend understands this and dedicates a massive amount of technical and human resource in this area…prior to, during, and after your campaigns are delivered.


Puresend offers highly flexible, yet simple pricing structures to meet most budgets and situations.

Audience Behavior Reporting(ABR)

Puresend is proud to launch this data intensive reporting feature that allows you to easily determine who your most active engagers are.

What makes ABR unique and more powerful than anything offered by our competitors is that you have the ability to run this report on campaigns going back as far as a YEAR.

Customizing your attributes allows for incredibly specific filters. Want to know those members of your audience who opened at least 20% of the mail they received, while at the same time clicking at least 10% of this mail…not a problem. Want to tighten the results by only including those recipients that have only been a part of your list for the past 3 months…done.

It does not end there!!! Once your custom report is complete, we’ll even report back the specific campaign information. Now you have the full picture: Who is Engaging | What They are Engaging | When they are Engaging

Armed with these results you can tune your campaigns to fit what has been working or build the ideal recipient profile and work towards locating similar prospects.

Audience Behavior Reporting’s combination of historical data, highly usable query capabilities, and high demand compute power make ABR an indispensable tool for any sophisticated email marketers.

Audience Behavior Reporting is available exclusively to Puresend customers

Want to learn more about Puresend or would like team member to contact you – click here
Learn more details about Audience Behavior Reporting (ABR) here

We enjoy being a boutique firm servicing customers who are as passionate about the power of email as we are. Our interests are completely aligned with that of our customers…their success is our success.

IP / Domain Monitoring

Daily IP / Domain monitoring, with any necessary delisting and unblocking requests

SMTP Relay

SMTP relay capabilities, with full delivery and engagement reporting

Expert Guidance

Best practice email sending guidance from our highly experienced industry veterans

Custom Ramp/Warm Up Plans

Customized ramp up and warm up strategies, with ongoing monitoring

All Email Sent via Cluster Technology

All Email Sent via Proprietary Cluster Technology with Dedicated IPs

Split Mail Streams

Split MailStreams (Transactional, Marketing, 3rd Party, etc.) across different sets of IPs

Adaptive Delivery

Our software is embedded with Adaptive Delivery from Sparkpost

List Creation

25 Standard Data Fields with the ability to create an unlimited number of mappable Custom Data Fields

Real Time Reporting

Summary | Detail | Domain Level | Engagement | Delivery Reports always current and viewable

Delivery Reports

Full Log details available for delivery details and all bounce messages

Flexible Pricing Models

Volume based CPM grid pricing, all inclusive projects, and agency pricing structures

No Long Term Contracts

Turnkey Trials are availble.

3 Month Minimum Subscriber Subscriptions

All Inclusive CPM Based Pricing | Flexible and Short Term Subscriptions



Database Suppression List:Stored in the Pexicast database, this list contains recipients to whom you do not wish to send mail. The format of this data is identical to the above list type, and, in addition, all the same types of imports apply. This type of list should not be used for large sets of data..Read More

The FTPs link has been updated. The login credentials are the same, but the host has changed and you will need to connect using FTPs:..Read More

Does your data have a header row:
This is an introductory line of information which serves as a human-readable description of the contents of each column of data. For example, this may contain entries such as “Company,” “First Name” and “Email address..Read More