Audience Behavior Reporting

Puresend is proud to launch this data intensive reporting feature to easily determine who are your most active engagers

Want to know those members of your audience who opened at least 40% of the mail they received, while clicking at least 20% of this mail…not a problem!

Want to tighten the results by including those recipients who have only been a
part of your list for the past 3 months…done!

Now You Have The Complete Picture:

Who is Engaging | What They are Engaging | When They are Engaging

Campaign Selection

Determine which campaigns you want to include in your audience behavior analysis based upon:

Campaign Completion Date or Date Range (eg. all campaigns completed last month)
Subject Line
Email List Name

Recipient Criteria (Select up to 2)

Open
Click
Delivered
Bounce
Browser Type

Additional Filter Options

List Data Field – include or exclude based upon any standard or custom data field within your Email Lists…[eg. State, Sex, Income Level]

Email Address Import Date – Include new, old, or all your email addresses

Advanced Campaign Results

Correlate key campaign information to Audience Behavior Reports
- Email Address List
- Subject
- Campaign Name
- Message Name
- ClickThru URL (if applicable)
Data output is packaged into a CSV file, to allow for data manipulation and consumption by Business Intelligence software.

USE CASE

Hit Music News, Inc.

Hit Music News, Inc. (“HMN”) has been emailing daily newsletters and one-off sponsored Album Reviews to its 400,000 email list for the past 9 months.
A new sponsor has approached HMN with a very lucrative new opportunity to run a Lead Generation email offer, which would include a 50% off coupon to a big summer music festival once the recipient completed a survey. High engagement is critical, as no more than 50,000 emails may be sent with the coupon offer.
HMN created a new ABR to capture all campaigns run for the past 6 months.
They then filtered the historical campaigns for those recipients that opened at least 50% of the email and clicked at least 30% of the time.
This resulted in 90,000 email addresses. Although HMN was happy about this number, they were hoping to get more granular and likely a result closer to 50,000.
With Puresend’s ABR Advanced data, they were able to filter the initial results one more time by only including those campaigns that had a subject line that mentioned “music festivals”. The results were now 47,500 email addresses.
It took less than 10 minutes from beginning to end to run the ABR and determine those 47,000 email addresses.
The campaign was a huge success. 26,000 of the 47,000 email addresses responded to and completed the survey request.

Audience Behavior Reporting’s combination of historical data, highly usable query capabilities, and high demand compute power make ABR an indispensable tool for any sophisticated email marketer.

All Inclusive CPM Based Pricing | Flexible and Short Term Subscriptions

Pricing